Posts Tagged ‘Beauty’

In the underground with Elle – mobile!

Friday, October 23rd, 2009 by Silvia Frigerio

Totally fed up with a long trip in the underground, I thought it would have been cool, if I had had the chance to flip through some fashion magazine. So I took my mobile and typed in some fake URLs starting with m. – like the Facebook mobile site – and adding the name of the magazine. And wow: my second attempt was “Elle” and I landed exactly on m.elle.com, Elle’s homepage! (more…)

Schönheit auf dem Handy – Mobile Marketing in der Kosmetikindustrie

Wednesday, May 20th, 2009 by Susanne Schoenherr

Schönheitspflege ist sehr individuell. Farben muss man sehen. Düfte muss man riechen. Pflegeprodukte muss man testen. Ein paar Lösungen, wie die Kosmetikindustrie dennoch aufs Handy kommt, gibt’s hier. (more…)