Mobile Marketing Code of Ethics
06 Master the Technology.
Executing mobile marketing campaigns still is technologically complex. Strive for highest standards and do not short-cut in execution by not adapting mobile content to different mobile phone formats, or by not testing properly.
Examples of unethical behaviour:
- To send out mobile content adapted for one mobile format only.
- To offer least-cost routing messaging with campaigns where messaging quality is critical.
- To send out mobile applications that are not properly tested.