02 Honour All Agreements.

We need to honour all promises made to clients, colleagues and suppliers, whether written or spoken. These cover contracts, commissions, fees, charges, salaries, deadlines, briefs and quotations.
We must respect confidentiality since we are privy to valuable company intelligence in the form of marketing strategy, sales information, product development, customer research and competitive information. All colleagues should sign a confidentiality clause as part of their terms of employment.

Examples of unethical behaviour:

• Swapping charges between jobs is not good business practice. And it’s unethical.
• Not paying suppliers when you said you would is unethical.
• To benefit unfairly from confidential information is unethical.

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