Mobile Marketing Code of Ethics
Ethics is a cornerstone of business today – and even more so of the new discipline of Mobile Marketing. The mobile phone as most personal media in the world, more than all other categories demands for prudent and ethical behaviour in the industry.
Given the young age of mobile marketing as a discipline, it is easy to understand that other categories have a Code of Ethics while Mobile Marketing is yet missing one. Very much like the classic marketing categories, however, Mobile Marketing, too, needs a Code of Ethics. This becomes more and more clear as abuse of the mobile marketing opportunities in communication are becoming evident.
To extent the spirit from the existing Code of Ethics to the mobile space, we suggest to strongly base the Mobile Marketing Code of Ethics on existing ones. In our view, the Code of Ethics from the Advertising Federation of Australia, AFA, builds an outstanding basis for a Code of Ethics for the marketing industry as a whole and as such also for our category of mobile marketing.
This is why 12snap has created the Code of Ethics below in the style of the AFA and adapted it to the Mobile Marketing industry. It is a combination of broad principles and specific issues which set standards of behaviour for people working in the mobile marketing industry.
We suggest and urge that all members of the Mobile Marketing Association, MMA , should become signatories to the Code of Ethics. This confirms a commitment by the agency to comply with the Code and thereby strive for the highest standards of ethical practice in the young discipline of Mobile Marketing.
Download the Mobile Marketing Code of Ethics as PDF Document.
The Code: What We Believe
01 In the Client’s Best Interest.
02 Honour All Agreements.
03 Don’t Break the Law. Don’t Bend the Law.
04 Don’t Abuse the Mobile Media.
05 Creativity is King.
06 Master the Technology.
07 Strive for Excellence in Everything You Do.
08 Look After Your Colleagues.